To identify modern mobile banking trends, I initially conducted a comparative analysis of the app's existing features with those offered by other banks. Based on these findings, I created wireframes to incorporate the identified trends. These wireframes provided a foundation for exploring potential solutions, which I then iterated upon and refined within Figma.
The Arvest Go app did not fully leverage the potential of the brand's new design system. A competitive analysis revealed that other banking mobile apps offered customers the ability to personalize their home screens, a feature currently absent from the Arvest Go app.
The Arvest Go app did not fully leverage the potential of the brand's new design system. A competitive analysis revealed that other banking mobile apps offered customers the ability to personalize their home screens, a feature currently absent from the Arvest Go app.
The Arvest Go app did not fully leverage the potential of the brand's new design system. A competitive analysis revealed that other banking mobile apps offered customers the ability to personalize their home screens, a feature currently absent from the Arvest Go app.
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